Do you use digital on-screen graphics (DOG) in your videos?

A digital on-screen graphic (or DOG) is a watermark logo image that broadcasters place in the corner of the screen area to create a brand identity for their program or broadcast.

Having a DOG is essential for a video to create instant professional brand recognition. It creates consistent branding that is visible no matter when or where the broadcast is played or replayed.

A video is often embedded in external pages and having the DOG asserts ownership of the broadcast and maintains a point of contact for the producer of the video.

You can also use a DOG to create interest and audience anticipation of future broadcasts. A good one must:

1. Be instantly recognizable
2. Not obstruct the content
3. Be in a semi-transparent format - usually 50 % transparent white
4. Remain consistently placed throughout the broadcast

✅ Figure: Good example - A well-placed DOG in the corner keeps the video branded while staying unobtrusive