Do you know how to check your social media statistics?

Last updated by Brady Stroud [SSW] about 2 months ago.See history

Building a strong online presence is more important than ever, and keeping track of your social media statistics is a vital part of this process. Engaging with your statistics can transform your online strategy, but it’s essential to know where to look. Do you know where to find, and how to analyze, all of this crucial information?

Monitoring your social media metrics offers invaluable insights, helping you understand your audience, gauge content performance, and enhance your digital influence. Whether it’s tracking your follower growth on YouTube or analyzing post engagement on X (formerly Twitter), each platform offers unique data to drive your online success. Delving into these statistics enables you to make informed decisions, tailor your content strategy, and bolster your personal or professional brand. Embracing the power of social media analytics is a game-changer for anyone looking to thrive in the digital domain.

💡 Tip: Use a tool like Metricool (they have a free tier) to automatically generate reports for you, as shown in the video below.


Number of Videos

  1. Go to your YouTube channel.
  2. Your total number of public videos is displayed under the "Videos" tab.

Number of Subscribers

  1. Visit your YouTube channel.
  2. Your subscriber count is shown on the channel's home page, directly under your channel name.

Number of Views

  1. Click on “YouTube Studio” from the drop-down menu on the top right corner (you must be logged in).
  2. On the dashboard, find the “Channel analytics” section to view your total number of views.


Number of Connections

  1. Log in to your LinkedIn account.
  2. Go to your profile. Your connection count is displayed on the introduction card at the top of your profile.

Number of Followers

  1. Navigate to your LinkedIn profile.
  2. Scroll down to the “Your Dashboard” section to see your number of followers.

X (Formerly Twitter)

Number of Posts (aka Tweets)

  1. Visit your X profile (you may need to be logged in).
  2. Your total number of posts is displayed on your profile, near the top and next to your profile picture.

Number of People You Are Following

  1. Go to your X profile.
  2. The number of accounts you are following is shown on your profile, near the top.

Number of Followers

  1. Navigate to your X profile.
  2. Your follower count is displayed prominently on your profile, near the top.


Monitoring your social media statistics is a proactive approach to growing your online profile and personal brand. By paying attention to these metrics, you can gain insights into what resonates with your audience, adjust your strategies accordingly, and foster a stronger online presence. Remember, consistency is key, and regularly checking your statistics can lead to long-term success in the digital world.

Matt Goldman
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