Retro - Do you evaluate your event feedback?

After the event it is also critical that you analyse the feedback. Why else would you be gathering it?

Look for trends in the data and evaluate what you can do better next time and what you should possibly leave out.

You should then send a retrospective email to relevant team members, and let them know how you feel the event went, and ask for their feedback.

Remember to include important feedback like:

• Any great comments from the evaluation forms
• Any not so great feedback from the evaluation forms
• Points for improvement
• Stats on the free demand generation (how 'Googleable' is your event)
• Stats on the paid demand generation (if applicable)
• The demand generation of the speaker (for example did they Tweet your event & what engagement did it get)