Do you use IIS7 Rewrite to fix ugly URLs?

Ugly URLs don't only make it difficult for users to browse your site, they can also impact Google rankings.

❌ Figure: A nasty URL...

You should fix it up to look more like this:

✅ Figure: Users could even guess this nice URL

How to fix

1. Add in Global.asax a route

protected void Application_Start(object sender, EventArgs e)
{
//RouteTable and PageRouteHandler are in System.Web.Routing
RouteTable.Routes.Add("ProductRoute", new Route("products/{productname}", new PageRouteHandler("~/MyInternalDB/UserDatabase/ProductList.aspx.aspx")));
}

😐 Figure: OK example - create a static route if you only have a few rewrites**

1. Use the URL Rewriting Module for IIS7

✅ Figure: Good example - An IIS7 Rewrite is much easier to manage