Forms - Do you ask the value they received?

Last updated by Jack Pettit [SSW] about 1 month ago.See history

Microsoft Forms and Google Forms provide an invaluable way of collecting data from your employees, users and other stakeholders. It's important to understand if their experience of providing this feedback is a good or a bad one.

Therefore, create a last question where they rate the form's questions from their perspective. That way you've got metrics to make better forms in the future.

Let's take a look...

There are 2 steps to getting objective data about forms.

1 - Measure the value

The best way to measure value is simply to ask your users. Put a question at the bottom of your form and ask them to give it a rating out of 5.

Figure: Add a question asking your users for the value of the form (make sure the question is always the same)

For reporting, word this question the same way each time so that you can easily consolidate the results in a reporting platform like Power BI.

Figure: Using Power BI you can check what value you are getting out of your forms

2 - Educate the users

However, simply asking the question is not enough. Most people will answer a form with 4 or 5 by default, so it is important to educate your users and let them know to try and objectively rate it relative to past forms.

In particular, new people are enthusiastic and want to give everything 5 out of 5. They are often surprised when they find out this isn't helpful

The general guidance should be to compare the value against previous entries. For example, the scale should be something like:

  • Terrible - 1
  • Poor - 2
  • OK - 3
  • Good - 4
  • Outstanding - 5

If you educate the users about this, your data is going to be much more reflective of the actual value each form gives.

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