Social media should be an essential piece of your business marketing strategy. It is important because it allows you to reach out to people locally, or even internationally if you want. Using social media platforms to promote your business will help you connect with current and potential customers, increase your brand awareness, and hopefully, boost leads and sales for your company. Of course, it all depends on your business strategy too. Marketing goals come from Business goals.
Using social media effectively is a must in Digital Marketing nowadays.
Here is a series of social media rules to help you improve your online presence.
If you still need help, our SSW Digital team is ready to assist you.
A conversion pixel will help you understand if your ads are generating leads.
When it comes to Facebook advertising, we can be looking at a wide range of industries and strategies. For this reason, we could be talking about different metrics according to each scenario/strategy/business.
There are some best practices you should be aware of when creating ad campaigns on Twitter.
A simple way to test and improve your social media advertising campaigns is by smartly testing different approaches, no matter where you're based or what you're selling.