Communicating effectively often involves moving away from lengthy 'Walls of Text'. Instead, using screenshots can convey the message more succinctly and efficiently, reducing the reliance on excessive wording.
Consider the following points:
Going further, there are ways to improve the readability of your screenshots:
By cropping empty spaces in screenshots, you can make things easier to read and understand. Most times you can achieve this by resizing the application window before taking the screenshot.
It's like zooming in on the important bits, making them bigger and friendlier for the users.
❌ Figure: Bad example – Unnecessary blank space makes screenshots hard to read
✅ Figure: Good example – Focus on what matters makes screenshots clear
You can take screen captures to the next level by adding balloons that have the appropriate text (aka speech bubbles). Sometimes you need only the text in the balloon and no text in the email.
The balloon is great because you can point to a specific part of the image. It is much easier than reading the old ‘Wall of Text’.
❌ Figure: Bad example – The email is using a screenshot so that is good, but you need to read the text and relate it to the image
✅ Figure: Good example – The balloon with text on the screenshot, makes it quicker to understand
See more details on how to configure balloons' branding in Fullshot and Snagit.
❌ Figure: Bad example – Balloon overload
✅ Figure: Good example – See 3 balloons were not needed
✅ Figure: Good Example - Sometimes an arrow is all that is needed
In other words, you can use:
They are all useful depending on the scenario. Be wise and try to make it as clear as possible to the reader.
Follow the rule Do you add branding to screenshots?
When you use an arrow in your screenshot, make sure you start the arrow from an appropriate place.
❌ Figure: Bad example – Arrow might make people think 'chat' and the direction it points are related
✅ Figure: Good example - If you just want to emphasize what you're pointing to, start drawing the arrow from an empty space