Content - Do you know the types of content you should post on your social media?
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Sometimes it can be hard to keep generating content daily for your social media and even more when there’s not much going on. Here are a few types of content you could use for your next social media posts:
1 - Internal projects, services or products that your business developed or offers
Figure: Devs doing a Scrum Retro meeting with the Product Owner after working on SSW TimePro
2 - Projects that your company worked on
Figure: Developer being recorded by SSW TV about the web app that SSW developed for Sydney University
3 - Video content
Figure: Adam Cogan and Matt Goldman's discussion on "Avoiding the Technical Debt Spiral" at SSW TV
4 - Events that your company organized
Figure: Azure Superpowers - Paid training promotion on SSW's social media
Figure: Angular Hack Day post-event post
5 - External events that you and your team attended to
Figure: SSW’s team in our booth at NDC Sydney 2019 with Alumnus Tiago Passos
6 - Team members profiles
Figure: In profile photos, you can show your employees in action
Figure: Another example of an employee action shot
7 - Employees' blogs posts
Figure: Use the same image from the blog post for consistency
8 - Business blog posts
Figure: When you promote your own business' blog post on your social media, try to use the same design & branding
9 - General content written/followed by your team
It can be a blog post or one of the many useful SSW Rules - these are best practices that are worth sharing with everyone.
If your company follows an SSW rule, then share it on your social media too. Use #ssw and #sswrules so readers can find more!
Figure: Even though some of your content won't have a photo, you can either take one like this, or add a relevant one from a free stock photo service
10 - Employment opportunities
Figure: Hiring post following branding guidelines
11 - Teamwork, parties, etc
Figure: A team shot just before NDC with part of the SSW China office
Figure: SSW Melbourne - Following COVID-19 safety guidelines
12 - Relevant news for your industry
Figure: If you don't have a catchy photo to represent your news, try free stock photo websites like Pexels or Unsplash
13 - Memes (if they suit your industry)
To see best practices for sharing memes on your socials, check out Do you know why you should use memes as part of your business social media content?
Figure: A meme once a week on weekends can help you boost your social media engagement
14 - Application upgrades/updates
When you make an improvement to a product, share it on social media. This can be a new feature, big bug fix, or upgrade. This benefits both the business and the employee. Read more about this in Do you share your improvements to products?