Do you use heading tags where appropriate (H1, H2, H3...)?
You should understand the hierarchy and try to use the heading tags (<H1>, <H2> or <H3>...) for titles and subtitles.
It's also important to customize these headings via CSS, making the font bigger, bold or in a different color. This way page looks nice and organized.
The following benefits of using heading tags:
- Improves the ranking with the search engines (extra weighting is given to text in H1 and H2)
- Makes cleaner and leaner HTML
<p><span class="Heading">Introduction</span> Lets chatter about...</p>
Figure: Bad example - using span tags and CSS classes to put headings in
Figure: Good example - using heading styles