Videos - Do you carefully choose topic ideas?
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To keep your video content relevant and aligned with your business goals, it's crucial to revisit your marketing strategy regularly. One effective approach is to brainstorm new video topic ideas every three months based on your existing strategy. This helps ensure that your content stays fresh, targeted, and continues to engage your audience.
Why think about video topics?
Marketing priorities may shift over time due to changes in business focus, customer feedback, or industry trends. By holding a dedicated brainstorming sessions, you can:
- Stay aligned with your business goals: Revisit your strategy and assess whether your video content is still on track
- Respond to market changes: Adapt to new industry trends and address emerging customer concerns
- Ensure consistent content creation: Avoid periods of stagnation by planning your content pipeline ahead of time
How to brainstorm effectively
Schedule a recurring meeting
To:
Marketing Team, Video Team
Cc:
Stakeholders
Subject:
Marketing Video Ideation – Recurring Quarterly Meeting
Hi Team
Here's the agenda for our quarterly marketing video ideation meeting:
Attendees: {{ PEOPLE }}
Agenda:
- Brainstorm searchable video titles from {{ MARKETING STRATEGY URL }}
- Experiment with {{ PRECOOKED IDEAS }} (e.g. targeting dev vs CTO)
- Add the topics to {{ VIDEO BACKLOG }} SSW.ChewingTheFat/issues with a "Checked by XXX"
<This email is as per https://www.ssw.com.au/rules/video-topic-ideas>
✅ Figure: Good example - Getting video topics aligned with the marketing strategy
How to tell if your topic interests people?
People tend to use YouTube like a search engine, so keyword search volume can show how interested people are in a topic.
Google Trends lets you check the search trend for a keyword or topic globally or by region.
Figure: Search trend comparison between Gemini and GPT