The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
Seth Godin
The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
Seth Godin
Skills
Marketing Analytics | Marketing Strategy | Social Media | Social Media Advertising | WordPress | GitHubIan Hoffman is SSW's Digital Marketing Coordinator, based in the Brisbane office. He joined SSW in 2026 and supports the company by helping build a unique and powerful brand presence across all digital platforms.
What I do at SSW
- Brand development — shaping how SSW shows up and sounds across every digital touchpoint. Not louder, just more recognisable.
- Product storytelling — helping SSW's products (YakShaver, TimePro, SugarLearning, TinaCMS, EagleEye, SSW TV) tell stories people actually want to hear and remember.
- Marketing operations — building the automations and routines that help keep the team doing creative work.
How I work
- Make the story true — a brand is "the story people tell about you when you're not in the room". Ian works to get everyone on the same page about that story.
- Earn attention — create something worth seeking out than something worth skipping.
- Lead with generosity — invite people to merge their story with ours.
Outside of work
When he's not at SSW, Ian builds tools for Korean language learners and researchers. He's developing a new type of dictionary for Korean and more tools for learners that work with it.
Interested in what Ian can do for you?
Contact Ian's Account Manager to discuss your project
or call on +61 2 9953 3000