As businesses become larger and more complex, it's harder for the decision makers to keep up to date with every product change or be in every meeting. Responsibilities for decision making cannot be delegated but gathering the information to make an informed decision can.
One common tactic is to have a delegate attend the meeting on their behalf and then loop them in at the end, bringing them up to date with an executive summary.
Here are some tips to doing this effectively:
With this strategy, the decision maker can get to the important points quickly. They can be told:
Tip: If you can't add them to the summary, record a summary and send them a link to watch when they have time.
They know that there is a lot more detail behind what appears to be a one-line summary. If they want more detail, they can drill down or ask for more information.