SEM - Do you keep track of your PPC campaign spend?

It's hard to keep track of your PPC spending in your head when constantly adjusting spends for multiple campaigns. For example, you might have multiple campaigns running on a weekly basis. You'll probably be adjusting campaign spending regularly to find what tactics work best - and this becomes a challenge to track.

The best way to keep track of the monthly spend is to hold a monthly meeting where you review the important metrics.

During the recording, add the following points to your content:

1. The spend for the last month
2. Clicks
3. Impressions
4. CTR (click through rate)
5. CPC (cost per converstion)