Head of Sales | AI Advisory, Training & Engineering

Michael is SSW’s Head of Sales in Melbourne, helping organisations identify the right technology investments, shape successful engagements and connect business objectives with strong technical delivery.

A major focus of Michael’s work is AI advisory and adoption. He works with leaders and teams to identify valuable AI opportunities, develop practical implementation strategies and move from experimentation to measurable business outcomes.

Michael also delivers practical AI training for business and technical teams. His courses draw on real delivery experience: he is a hands-on AI engineer who has personally designed, built and deployed multiple applications, intelligent workflows and automation solutions.

With more than 30 years of experience across sales, management, marketing and technology, Michael brings a valuable combination of commercial leadership and technical capability. He can help executives clarify where AI will create value, communicate effectively with delivery teams and remain involved as ideas progress from strategy through to implementation.

How Michael helps clients

• Technology and AI advisory
• AI strategy and opportunity identification
• Executive and team AI training
• Solution scoping and engagement planning
• AI-assisted software engineering
• Custom AI applications and agentic workflows
• Business-process and workflow automation
• Business cases, cost–benefit analysis and implementation roadmaps