Social media should be an essential piece of your business marketing strategy. It is important because it allows you to reach out to people locally, or even internationally if you want. Using social media platforms to promote your business will help you connect with current and potential customers, increase your brand awareness, and hopefully, boost leads and sales for your company. Of course, it all depends on your business strategy too. Marketing goals come from Business goals.
Using social media effectively is a must in Digital Marketing nowadays.
Here is a series of social media rules to help you improve your businness' online presence.
For personal accounts, see our Rules to Better Social Media for Personal Accounts.
If you still need help, our SSW Digital team is ready to assist you.
If you are wondering how many times you should post on your social media, the answer is: as often as you can post great and relevant content. You don't have to post every hour to be relevant, and in fact, you can be seen as a spammer on socials.
Creating content can be exhausting. Often you're planning it weeks in advance, with many different posts and platforms involved. This can lead to mistakes such as typos, or wrong URLs. It's always a good idea to get someone else to do a "test please" on your content before you post it. This will help make sure your content doesn't have any issues that will compromise the user experience while consuming it, or even affect your business goal with the post.
In this age of misinformation, it is easy to get swept up in online hype and share stories/posts that everyone else seems to be sharing. This, however, can get us into trouble as it can perpetuate said misinformation and impact how a situation is viewed by the general populace.
It’s important to not only check that what you share on social media is correct, but also, that your opinions are based on fact.
Analyzing your results (click-throughs, engagement, and new followers, for example) lets you see what was successful and what people have engaged with the most.
This helps you further streamline your content and provides an insight into trends and areas of growth. Remember, Marketing is an iterative process - the more you reflect, the better you can tailor your content and allocate your time and resources to a campaign that is delivering results.
Taking photos can be difficult when you don't have an available photographer urgently.
So, don't discourage your team members that don't have the right skills to keep sharing photos with your Marketing team. Instead, we asked some hot photography tips from the SSW TV team to help you out!
For a better visual across all your social media accounts,, you should follow the standards that each platform requests.
They have variations of sizes according to the placement, for example, banner, profile icon or a post. If you are creating an image for an advertising campaign on Facebook, they will offer you a hand full of placement options, like news feed, Facebook marketplace, video feeds, right column and many others.
Sometimes it can be hard to keep generating content daily for your social media and even more when there’s not much going on. Here are a few types of content you could use for your next social media posts:
Memes are one of the greatest symbols of social media – fun fact: some people use social networks mainly for that reason. They’re funny and they usually carry personality, either to a person or a brand. They’re easy to engage with, but sometimes besides bringing some popularity to your account, they can also be risky for your business depending on its content. They can bring great results to your business’ social media, but you must plan it accordingly to fit your audience’s interest.
Canva is an intuitive online tool for creating images and crafty digital designs and is particularly effective for designing engaging social media memes.
While Canva is a valuable design tool, it may not be suitable for every design requirement. It is essential to complement Canva with advanced design tools and occasionally integrate AI image generators for a comprehensive design approach.
Being consistent on your content across the different platforms you use is key to having a consistent online brand presence. It will help you grow audience engagement across the social media platforms you use for your business by following your branding guidelines and the personality you defined for your company.