Social media should be an essential piece of your business marketing strategy. It is important because it allows you to reach out to people locally, or even internationally if you want. Using social media platforms to promote your business will help you connect with current and potential customers, increase your brand awareness, and hopefully, boost leads and sales for your company. Of course, it all depends on your business strategy too. Marketing goals come from Business goals.
Using social media effectively is a must in Digital Marketing nowadays.
Here is a series of social media rules to help you improve your businness' online presence.
For personal accounts, see our Rules to Better Social Media for Personal Accounts.
If you still need help, our SSW Digital team is ready to assist you.
If you are wondering how many times you should post on your social media, the answer is: as often as you can post great and relevant content. You don't have to post every hour to be relevant, and in fact, you can be seen as a spammer on socials.
Creating content can be exhausting. Often you're planning it weeks in advance, with many different posts and platforms involved. This can lead to mistakes such as typos, or wrong URLs. It's always a good idea to get someone else to do a "test please" on your content before you post it. This will help make sure your content doesn't have any issues that will compromise the user experience while consuming it, or even affect your business goal with the post.
In this age of misinformation, it is easy to get swept up in online hype and share stories/posts that everyone else seems to be sharing. This, however, can get us into trouble as it can perpetuate said misinformation and impact how a situation is viewed by the general populace.
It’s important to not only check that what you share on social media is correct, but also, that your opinions are based on fact.
Analyzing your results (click-throughs, engagement, and new followers, for example) lets you see what was successful and what people have engaged with the most.
This helps you further streamline your content and provides an insight into trends and areas of growth. Remember, Marketing is an iterative process - the more you reflect, the better you can tailor your content and allocate your time and resources to a campaign that is delivering results.
Taking photos can be difficult when you don't have an available photographer urgently.
So, don't discourage your team members that don't have the right skills to keep sharing photos with your Marketing team. Instead, we asked some hot photography tips from the SSW TV team to help you out!
For a better visual across all your social media accounts,, you should follow the standards that each platform requests.
They have variations of sizes according to the placement, for example, banner, profile icon or a post. If you are creating an image for an advertising campaign on Facebook, they will offer you a hand full of placement options, like news feed, Facebook marketplace, video feeds, right column and many others.
Sometimes it can be hard to keep generating content daily for your social media and even more when there’s not much going on. Here are a few types of content you could use for your next social media posts:
Memes are one of the greatest symbols of social media – fun fact: some people use social networks mainly for that reason. They’re funny and they usually carry personality, either to a person or a brand. They’re easy to engage with, but sometimes besides bringing some popularity to your account, they can also be risky for your business depending on its content. They can bring great results to your business’ social media, but you must plan it accordingly to fit your audience’s interest.
Canva is an intuitive online tool for creating images and crafty digital designs and is particularly effective for designing engaging social media memes.
While Canva is a valuable design tool, it may not be suitable for every design requirement. It is essential to complement Canva with advanced design tools and occasionally integrate AI image generators for a comprehensive design approach.
Being consistent on your content across the different platforms you use is key to having a consistent online brand presence. It will help you grow audience engagement across the social media platforms you use for your business by following your branding guidelines and the personality you defined for your company.
You spend a lot of time and money creating great video content, so you need to make sure that you get the most out of your time and money.
Content creation wizard Gary V (Vaynerchuk) has shared a great model for this on his blog called the 'reverse pyramid' where you start with a video, that you are able to repurpose into dozens of smaller pieces of content, contextual to the platforms that you distribute them to.
This could take many different forms — for example, if you’re not comfortable on video, you could record a podcast. You might even film yourself recording the podcast so you could have a video out of it as well. And from that video or audio clip, you can create content for Instagram, Twitter, Facebook, LinkedIn, and more.
You can find an explanation of the Gary V Content Model here.
Posting regularly on social media is important to continue to build your brand and engage with your customer base.
Hashtags identify the keyword or topic of interest that the post is about. They allow searching for similar posts on the topic. They were popularized on Twitter and now work on Facebook, Pinterest, etc. On Twitter, it is possible to "track" (aka Subscribe to) a tag.
Social media analytics tools like Talkwalker revolutionizes hashtag tracking on Twitter, offering valuable insights and data-driven analytics. Unlike manual searches, Talkwalker provides an accurate count of hashtag usage, enabling users to measure trends and understand the magnitude of discussions on specific topics.
When advertising on Facebook means you will have to adhere to the guidelines Facebook has created: Advertising Policies. One of the most important guidelines to follow is the 20% text rule on all ad images. You can also follow this for your organic content, as this will make your feed look cleaner - save the text for the post.
Readability of URLs is important, so you should consider making a short URL. However, it is not just making the length as short as possible - it should be friendly.
You should always publish your blog posts to all social media platforms you use. It helps boost traffic and visibility for your site.
A successful event requires attendees to show up, or it won't reach its full potential. You will have to promote your event in a way that makes sense to your topic and approach.
The most cost-effective way is to use a large variety of online services that are available and to talk about the event.
To maximize reusability and minimize costs, it’s best to avoid including dates as text in graphics for promotional videos.
Social media management tools are a must-have marketing tool these days. They are software, web applications and apps that help a company to successfully manage content and engagement across different social networks. These tools offer many helpful features, like content scheduling, social analytics, teams collaboration, content creation, and many more.
We will go through a few options you can choose - each has different plans/prices and features that suit different businesses needs.