Here is a series of social media rules to help you improve your personal online presence.
For businesses, see our Rules to Better Social Media for Business.
If you still need help, our SSW Digital team is ready to assist you.
In this age of misinformation, it is easy to get swept up in online hype and share stories/posts that everyone else seems to be sharing. This, however, can get us into trouble as it can perpetuate said misinformation and impact how a situation is viewed by the general populace.
It’s important to not only check that what you share on social media is correct, but also, that your opinions are based on fact.
Your employees are the face of the company, so having profile photos that are consistent and high quality will improve your company's profile.
If you are wondering how many times you should post on your social media, the answer is: as often as you can post great and relevant content. You don't have to post every hour to be relevant, and in fact, you can be seen as a spammer on socials.
Taking photos can be difficult when you don't have an available photographer urgently.
So, don't discourage your team members that don't have the right skills to keep sharing photos with your Marketing team. Instead, we asked some hot photography tips from the SSW TV team to help you out!
When sharing a post on social media, the ultimate goal is for your planned content to reach more people.
Having said that, the best way to share a post on your socials is by including the original content by resharing it from the source, whether it's a business or personal profile.
You should always publish your blog posts to all social media platforms you use. It helps boost traffic and visibility for your site.
Clients look at LinkedIn to learn about consultants. Since it's often the first impression, a LinkedIn profile should be clean and professional. It's most important to be accurate and clear - it doesn't need to be complicated.
Consider this: You meet a consultant at a conference who seems to be a perfect fit for your big project. You look them up on LinkedIn, but their profile has no job history. Most people would feel skeptical if this happened - and they might not hire that consultant. Here's the quick way to give your profile credibilty:
LinkedIn is the main business and employment-oriented social networking service available. It's important to keep it up-to-date and link it to your company's services.
You've met a potential client and they search you up on LinkedIn. They're interested in what you have to offer but want to learn more about you. They go to your LinkedIn profile only to find that you haven't provided any links to your website or other social platforms. That's not good! So what's the best way to fix it?
Making a splash on LinkedIn when announcing your new job can enhance your professional network and career prospects?
With over 740 million users globally and 55 million registered companies, LinkedIn has become the go-to platform for professional connections and opportunities. In fact, individuals who announce their new positions on LinkedIn can receive an average of 10 times more profile views and higher engagement from recruiters and industry peers.
Outlook (and other Microsoft 365 apps) has a great feature that shows users' LinkedIn profiles - but only if the user has connected their Microsoft account to LinkedIn.
Networking platforms like LinkedIn are essential for connecting with professionals in your industry. As your network grows, recalling the specifics of each interaction becomes increasingly challenging. To foster meaningful relationships, personalize your connection requests!
Finding returning work or even new client work can be difficult at the best of times. But it becomes even worse when you don't know how to maintain your network and give it the care that it deserves.
The tech community thrives on collaboration, communication, and shared learning. Discord has become one of the top platforms for developers, engineers, and open source contributors to connect. Whether you're working in support, marketing, or engineering, joining a tech-focused Discord server can help you stay informed and involved.
Your tweets should be interesting to your target audience. People aren't going to follow you for long if you make off topic and low value tweets.
If someone's blog post is interesting or inflammatory enough that you want to comment on it, then it is probably worth a tweet.
#Hashtags are used when talking about something – a topic or keyword. Using a hashtag creates a link that leads to a page displaying an aggregated list of posts about that thing.
When others mention you on their blog or podcast and if they re-tweet you then you should always thank them.
X lets anyone pay for a verified account (the blue tick goes public). This lets other people know that someone is verified as a real person who is paying for their account.